Searchbased Online Advertising. Michael Cho. Andrew Iskandar. Sanjay Kidambi. Steve Shepherd. Cuong Do Tuan Vuong. October 29, 2005 . Introduction. Searchbased The enterprise search industry and searchbased application space will see major steps forward in 2012 as recent acquisitions are sorted out.SearchBased Applications (SBAs) What Are SBAs SBAs break with a 25year tradition of databasecentered application development by providing information access via SearchBased Applications At the Confluence of Search and Database Technologies: Purchase. Morgan & Claypool: Electronic Version —PDF or PDF Plus, US $20.00The enterprise search industry and searchbased application space will see major steps forward in 2012 as recent acquisitions are sorted out.